Organizing the Experience of Following Football

Football 360 is an information and entertainment service focused on football, bringing together news, match results, videos, images, and other football-related content for fans.

In this project, the user interface and user experience were designed through close collaboration between youx Studio and the client’s graphic team. This collaboration helped bring the interface, imagery, and graphic elements together into a consistent and cohesive experience.

The goal was to create an experience that maintained the product’s visual identity and football-focused character while making a large amount of content simple and easy to navigate.

Football 360 mobile app interface showing football news, content sections, and visual elements

A Large Amount of Content, Made Simple

The main challenge was organizing a large amount of football-related information, from match results and league tables to player news, transfers, and visual content.

The challenge was not simply presenting this information, but structuring it in a way that allowed users to quickly find what they were looking for.

To achieve this, the main content was organized into five sections: News, Videos, Gallery, Newspapers, and Live Results. An Overview section was also introduced to bring the most important news and events from across the service into one place.

This structure allowed users to explore the content through clear and predictable paths, instead of being overwhelmed by the volume of information.

Football 360 web interfaces showing football news, videos, live results, and content sections

One Experience Across Mobile and Web

Maintaining consistency between the mobile application and website was an important consideration throughout the design. The content structure and interaction patterns were designed with a consistent approach across both platforms, allowing users to move between them without having to learn a different experience.

The result was a shared experience for following football across mobile and web, while still allowing each platform to respond to its own characteristics.